Are you taking full advantage of the Digital Age to promote your chiropractic
business? When it comes to your chiropractic marketing efforts, do you use the
Internet to its fullest potential to let people know about you and your
services? If you aren't using an Autoresponder series as part of your
chiropractic marketing plan, then the answer is "No." Autoresponders are a
highly effective, easy-to-implement way to communicate with your patients (and
potential patients).
An Autoresponder does exactly what its name sounds like; it automatically sends
e-mails to your current (and prospective) patients, usually with a series of
e-mails that contain useful information (e.g., free reports, newsletters,
personal injury information, or important facts). In most cases, chiropractors
include a sign-up link on their websites where people can sign up for their
Autoresponders. The most common ones you've probably seen are newsletters. Once
you've "captured" the person's e-mail address, the Autoresponder program will
automatically send the person whatever they've signed up for.
Autoresponders are a great way to build your marketing database with prospective
(and current) patients. And, Autoresponders are a great way to:
- Keep your name in front of current and prospective patients.
- Establish your expertise within your field and region.
- Educate patients about your latest services and advances within the field.
- Offer limited-time promotions, specials, and deals to your patients.
And, since there is very little maintenance required-as the program
automatically updates the database with your users' information, all you need to
do is feed the program the content you want delivered and-voila-you have a
successful Autoresponder marketing tool in use.
High-quality, pre-packaged Autoresponder software is available for you online at
http://www.contact-responder.com
Getting Started with Your Very Own 7-Part Autoresponder Series
A basic 7 e-mail Autoresponder series (of 500-750 words each) for chiropractors
can contain the following kinds of messaging:
Message 1: Big Benefits. State your biggest benefits in the first e-mail,
including special PI services, discounts, limited time offers, expertise in
treatment of particular and MVA conditions.
Message 2: Establish a Need. Educate your patients with information that details
what conditions would your prospect be in need of your service (e.g., pain
associated with a MVA, whiplash, lower back pain, etc.)
Message 3: Tool Talk. In this e-mail, you could explain to your prospect how
your services will actually be of benefit to him or her. For example, the e-mail
could talk about the specifics of your treatments, methodology, mechanics, and
philosophy.
Message 4: The "Wildcard." In message 4, you can include any number of content
pieces, including a patient case study, complimentary services to your PI
offering, inviting a prospect to visit your office, or your biography.
Message 5: Questions or Comments. Create an FAQ to anticipate questions from
your potential patients.
Message 6: Testimonials. To show off your satisfied patients and build
credibility with the public, testimonials are an excellent way to establish
yourself as solid business.
Message 7: Last Chance. This message is the final wrap up and is similar to
Message 1. This is where you can really promote a call-to-action, such as a
limited time offer or free consultation.
As you can see, creating your very own Autoresponder series is not rocket
science. You can quickly and easily set up a series that builds your patient
database, promotes your business, and establishes you as an expert in your
field. Go digital and take advantage of the benefits of an Autoresponder series
today!